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Eksporting and marketing

Course target group

Primarily for employees in business who deal with sales, exporting and marketing in international contexts.

Content

International marketing – identifying outlets – pricing – marketing strategies – product policy – logistics – marketing planning – promotion policy – case studies.

Course objectives

  • To provide participants with knowledge of relevant terminology in their field.
  • To provide participants with knowledge of international marketing relationships.
  • To provide participants with knowledge of the international professional literature.
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Schedule

The course runs over 30 or 40 lessons, with two or three lessons per meeting, twice a week.
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