Who is it for?
Primarily for employees in business who deal with sales, exporting and marketing in international contexts.
- To provide participants with knowledge of relevant terminology in their field.
- To provide participants with knowledge of international marketing relationships.
- To provide participants with knowledge of the international professional literature.
International marketing; identifying outlets; pricing; marketing strategies; product policy; logistics; marketing planning; promotion policy; case studies.
The course runs over 30 or 40 lessons, with two or three lessons per meeting, twice a week.