Eksporting and marketing

This course is available as an open course, please see dates at the bottom of the page.

Who is it for?
Primarily for employees in business who deal with sales, exporting and marketing in international contexts.

Aim

  • To provide participants with knowledge of relevant terminology in their field.
  • To provide participants with knowledge of international marketing relationships.
  • To provide participants with knowledge of the international professional literature.

Content
International marketing; identifying outlets; pricing; marketing strategies; product policy; logistics; marketing planning; promotion policy; case studies.

Duration
The course runs over 30 or 40 lessons, with two or three lessons per meeting, twice a week.